Jirard, a versatile artist and acclaimed filmmaker, is the Co-Founder of The DigiBees, a multimedia company based in Dallas, TX. His impressive portfolio includes directing music videos for renowned artists such as Raekwon The Chef (Wu-Tang Clan), Avery Sunshine, Fred Hammond, and Eric Roberson. Additionally, he has lent his talents as a Director of Photography to several short and feature-length films. His narrative directorial debut 'Mosiah' is the first-ever narrative film about Marcus Garvey. Currently, he is working on 'Colour Treatment', a series of documentaries that critically examine black representation in mainstream media, tracing its development and analyzing its impact on contemporary culture and society.